The rise of visual social media has drawn popular brands to jump into the bandwagon. The good news is there are pin-worthy things to use and make Pinterest work for you. If you engage in Pinterest you will see a sleuth of boards that are pretty creative. Your brand will be brought to a whole new level if you pair with creative Pinterest ideas. 1. Marketing Campaign Boards One of the best boards that you can create is a board depicting your latest marketing campaign. Doubletree Hotels have created a board where it highlighted their “Little Things Project Tour” which scours the country where guests of the hotels bring in little things that makes a lot of difference. 2. Video Boards Pinterest is not only about pictures, it can be about videos too. Econsultancy has found a way to use videos effectively in Pinterest. Videos on Pinterest are a novel way to push your brand to your target market. 3. Customer Success Board Cloud computing firm Salesforce used its board to highlight their customer’s success in using their products. This board is populated with videos where customers make their testimonies about how Salesforce’s products made the difference in making their businesses great. 4. Products Board AMD tried its best to shore up its sagging bottom line by using Pinterest to showcase its latest offerings. They use the boards to initiate PC manufacturers and PC users on their emerging technologies which can make the difference in computing in the future. 5. Inspiration Board Drake University put up a study inspiration board to entice its students and guide them to better study habits. Inspiring people is one of the hallmarks of Pinterest. This targets your market’s inspirations, hobbies and interests to earn their eyeballs and generate traffic to your external website. 6. Philanthropy Board FedEx’s Foundation used a philanthropy board to show off some of its activities. The first principle in public relations is to publicly report your activities. Corporate citizenship is good but it is better for business. 7. Behind-the-scenes Board What’s the scoop? You can take a look at behind the scenes with boards created by General Electric. GE is the greatest name in electronics but it wants to be closer to its core market by giving a peek on how their machineries are made. This gives the customers the peace of mind that every effort is poured by GE to make the machines safer and better. 8. Contest Boards GE makes good boards and it is the first name that makes a repeat appearance on our list. Who would like prizes? This is pretty self-explanatory. 9. Employee Boards Petplan Pet Insurance does employee board quite cleverly with its creative “Meet The Team” board. This board features the employee together with the company mascot to bring a human face on corporate America. 10. Get into the mission Board The US Army is getting into the fray with its “Army Values” board. Pinterest followers get initiated on the corporate values and mission with these kinds of boards. 11. Blog Boards HGTV is using blog boards to highlight their blog content. Just make sure that each blog has stellar graphics to begin with. 12. Infographics Boards Mashable pins a lot of infographics for audiences that are crazy about charts. Pinterest’s phenomenal rise has attracted businesses to show off their products and personalities to engage with the market and even generate some leads. But, for some marketers they would often stare at a blank wall thinking what should they be pinning.