Pinterest success is all about ideas. The more creative your ideas are the better chances that you will be followed. Creativity attracts people to follow your boards, which is a given fact in the Pinterest universe. If you are a marketer the next question in your mind would be: what would I pin about. That is a fairly good question especially for a noob looking around Pinterest and to see what the fuss is all about. That is why here are seven ideas that you should be using in order to fuel your success in marketing through Pinterest. Idea No. 1: Make your boards interesting Do not go for generic and bland sounding boards. If you can, make your boards controversial and create some noise to attract followers. People love to see what the fuss is all about. This is the power of the novelty. These kinds of boards appeal to the very core of people’s inclination to see for themselves what makes the boards noisy. Idea No. 2: Share videos more Videos are more effective than pictures. Pictures may tell a thousand words but a video tells a million. Videos are great way to increase market engagement and to spread the brand. Use Pinterest to post client testimonials, videos of how you make the products and promote corporate culture to your potential customers. This will give your customers and potential clients an appreciation about your business that could spell the difference against the competition. Idea No. 3: Feature your clients The last thing you can do in Pinterest is to make your boards self-serving. From time to time, allow segments and feature what your valued clients do. Not only it will help your current clients tremendously, it will also boost your stock as a helpful business partner. Who doesn’t want to be recognized? For sure, your clients will appreciate the fact you took notice of them! Idea No. 4: Share information to your market The best thing about content marketing is when you share information. It is a great way to establish your niche and provide relevant information to your customers. It doesn’t only go for branding, but goes so well for marketing and promotions as well! Just make sure that the information you provide is apt and updated! Idea No. 5: Provide advice and procedures Advice is the most re-pinned pins on Pinterest. Ride this wave and you will be the star of the show. Of course, always make sure that your advice is interesting, backed by facts and highly relevant to the needs of your clients. Idea No. 6: Share your favorites Pinterest is an avenue for like-minded people. Establish your expertise when you share your favorite expert on your field. Not only it establishes that you are a trusted business but also provides value for your customers. Idea No. 7: Spread the word Newspapers have been doing this for ages but now you get to have some piece of the action. Become a digital bulletin board by spreading positive news about your industry. It will not only make you an industry leader but a business that plays an active role in the development of the industry that you are into. As a content marketer it is important that you know the ins and outs of Pinterest. Knowing how this new social media work will be to your advantage. On Pinterest most of the work is devoted in creating boards. You don’t create boards for creation’s sake but to entice and attract your target market. The goal of your boards is to offer your followers unique content so that it can generate referral traffic to your business’ blog or website.